20+ years of curating premium eyewear to help independent optometrists thrive

Frames Etcetera is an Australian-owned optical distributor with over 20 years of experience supporting independent optometrists across Australia.

We proudly offer a carefully curated portfolio of internationally renowned designer brands alongside stylish, affordable house collections—ensuring you can cater to every customer, from fashion-forward trendsetters to value-conscious buyers.

Our ranges combine exceptional craftsmanship, contemporary design, and strong commercial appeal, helping your practice stand out, drive sales, and deliver eyewear your customers will love.

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